I’m Rufi, a designer interested in how design can help build meaningful connections around social, cultural, and personal themes. Working across graphic, motion, and interactive design, I try to create work that feels thoughtful and resonates with the communities it’s made for.

A big part of my process is paying attention to lived experiences, my own and others, and drawing from everyday observations and the world around me. These moments often shape the stories I want to tell through my work.

Through reflection and storytelling, I hope to create design that encourages conversation, highlights the importance of community, and invites people to engage more deeply with one another. My goal is to make work that’s not just visually engaging, but purposeful and rooted in care.