Objective

Designed an identity system for a First-Generation Artists Convention that celebrates the diverse backgrounds, stories, and cultural contributions of first-generation artists. The branding highlights resilience, creativity, and community, while fostering an inspiring environment for emerging artists across disciplines.

Target Audience

First-generation artists, students interested in the arts (high school and college), multidisciplinary creators, drawn to cultural storytelling, identity-driven work, and the experiences of first-gen communities.

Timeline:
September 2024 - December 2024

Programs Used:
Adobe Photoshop, Adobe Illustrator, After Effects